The main reason (for the program) is for the social and emotional bond.

It's a great program. It helps reduce the frustration and get the communication across easier.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.

We just sat in the bar waiting, and eventually the band just left. Jen and I just got to talking, and then she mentioned she played a drum. The rest is kind of history.